Financial Services Representatives’ Coaching Groups led by Ginger Cockerham
Retention: Retaining high potential women representatives increased in this specific company from 9% to 27% retention during the first three years of the group-coaching program.
Example: “Two representatives said they would have quit the company without the support of the coaching group. Both women have achieved MDRT and established successful careers.”
Production: Increased production resulted from both veteran and new representatives. Overall, production increased for women in the company by over 22%.
(In one year, a veteran representative’s production was up 60%, one new representative was Rookie of the Year for her Agency and another led the in new clients.)
Added Value: New and veteran representative’s Coaching Groups continue with each representative paying a percentage of the coaching themselves. The coaching tools and strategies along with the group support for the representatives have produced happier more productive women representatives at no cost to the company.
(“As a mentor in the coaching groups, my own production and effectiveness as a representative has increased dramatically as I model and mentor for these fabulous women”) Company mentor
Recruiting: The coaching model attracts women because of its inclusive and supportive structure. It can be a key in recruiting and retaining women representatives.
Example: “During the year, when interviewing prospective female representatives, I always mention the coaching for female representatives is an amazing plus that sets our company apart from other insurance companies”